Building a Borderless Payments & Credit Ecosystem for Brofint
Fintech & Global Payments
Product Strategy, UX Design
Oct 2022
14 Weeks
Introduction
Brofint partnered with Euexa to design a unified global payments and credit-building platform that enables individuals and businesses to send, receive, and manage money internationally with complete transparency and control.
Project Overview
Brofint set out to simplify global payments and financial access for modern users and growing businesses. The platform aimed to eliminate hidden transaction costs while enabling seamless cross-border transfers through multiple methods including wire, ACH, and cheque payments.
Brofint introduced a credit-building system where users could strengthen their credit profiles by using their own funds as controlled credit and repaying on time. Euexa was engaged to structure this multi-layered ecosystem into a clear, trustworthy, and scalable digital experience.
Users and small businesses often faced challenges when sending or receiving international payments due to hidden fees, unclear timelines, and complex processes. At the same time, many users lacked accessible ways to build and maintain a strong credit profile.
Approach
We mapped the complete financial journey across personal users, freelancers, and business owners to understand how they send money, receive payments, and manage financial credibility.
Key focus areas:
- Cross-border payment clarity
- Fee transparency
- Credit building journey
- Business account setup
- Payment tracking and trust
Our strategy focused on simplifying financial complexity through structured design and clear user flows.
Design & Solution
Global Payments Hub
A centralized system allows users to send and receive payments globally using multiple options including wire transfers, ACH, and cheque payments with complete cost transparency.
Credit Building System
Users can build credit by using their own funds as secured credit lines and maintaining consistent repayment behavior. Clear tracking helps users monitor credit growth and reliability.
Business Enablement
Entrepreneurs and small businesses can set up accounts, receive global payments, and manage financial operations within one unified platform.
Financial Transparency
Every transaction clearly displays fees, timelines, and status updates to eliminate uncertainty and build trust.
Unified Dashboard
A single dashboard provides visibility into balances, credit progress, payment history, and incoming transfers across currencies and regions.
Key Decisions
Financial platforms require strong trust and clarity.
We prioritized:
- Transparent transaction flows
- Clear credit-building visibility
- Simple business onboarding
- Multi-currency usability
- Scalable system architecture
Each interaction was designed to reduce confusion and strengthen user confidence.
Outcome
The redesigned platform positioned Brofint as a transparent and reliable global financial ecosystem for individuals and businesses.
Expected impact:
- Increased international transaction volume
- Higher platform trust
- Stronger credit engagement
- Improved business onboarding
- Scalable fintech infrastructure